Medical Company Website
Focus Areas
Web design, UI, Art Direction
Software
Figma, Illustrator, Photoshop, Blender
The med-tech company in New York is dedicated to revolutionizing patient safety and operating room efficiency. Founded by a surgeon, the company's vision is to create a world where surgical care is ultra safe, driven by innovative technologies and data-driven clinical strategies.
Objectives
The project aimed to redesign the company's corporate website to reflect its current vision and goals. Objectives included:
enhancing online presence
increasing website traffic
showcasing the company's products through branded storytelling
Our chief objective was to determine the optimal way to structure the website and decide on the key facets of the enterprise to highlight. We also focused on tailoring the corporate website to accommodate its swift expansion by creating compelling content and ensuring user-friendly, uncomplicated navigation.
The expansion of the company necessitated a revamped website with a modern aesthetic. While the previous version served its purpose, it fell short in adequately showcasing the product and lacked engaging visuals. The new visuals were required to seamlessly blend clinical precision with the contemporary aesthetics typical of a tech company, emphasizing a clean and minimalist design style.
Every visual element and animation was meticulously crafted in either 2D or 3D to effectively convey our vision.
Phase 3 - Bringing It Together
In our website redesign, we opted for a clinical aesthetic with deep blue and turquoise accents, evoking trust and professionalism. The modern typography and cleaner look convey a technology-forward approach, reflecting the company's commitment to innovation in healthcare.
The revamped website now boasts a significantly stronger and clearer narrative. Visitors can delve into detailed insights about the product, its founder, the evolutionary journey, and the array of solutions it offers to hospitals today. The visuals seamlessly align with the company's current vision, captivating viewers and narrating a compelling story.