Focus Areas
Graphic design, Illustration, Art Direction
Software
Illustrator, Photoshop, Procreate
About
The Canadian Society for Medical Laboratory Science approached me to design their Lab Week Posters for both 2023 and 2024.The primary aim was to craft posters that honour Medical Lab Workers as the unsung heroes of healthcare.
2023
In 2023, CSMLS asked for bespoke illustrations that celebrate the profession in a fun, playful way. The creative direction was to create figure-ground illusions to highlight the "unseen" heroes.
2024
Following the success of Lab Week 2023, CSMLS reached out to me once more to spearhead their Lab Week campaign. This time, they opted for a more realistic approach. My assignment involved crafting visuals that seamlessly blend photographs of lab workers and patients for posters, social media posts, and stickers.
