Behind Every Patient Mailer Campaign
Overview
Focus Areas
Illustration, Graphic Design, Art Direction
Software
Procreate, Illustrator, Photoshop
About
The Canadian Society for Medical Laboratory Science initiated a campaign to honor Medical Lab Professionals and their unwavering dedication to their profession. This expansive campaign included distributing custom pamphlets to over 100,000 Canadians across 35 different communities. Each pamphlet showcased the inspiring story of a medical laboratory professional residing or working within the community, highlighting their invaluable contributions to healthcare.
Phase 1 - Prototyping
The task was to create mailers that would stand out amongst others and create something completely out of the ordinary. The mailer had to have an interesting fold and fun visuals that celebrated the profession.
Phase 2 - Style
During this stage, the focus was on finalizing the colour palette, refining the overall treatment, and fine-tuning object placement. I carefully considered which elements to retain, remove, or introduce to ensure cohesiveness and visual appeal.
Phase 3 - Bringing It Together
During this stage, the focus was on refinement, working closely with the creative director and copywriters to ensure perfect placement and visual appeal.
