WEB
MedTech Website
A website for a medical tech company based in New York and Toronto
Context & Challenge
The medtech company needed a new website to reflect its growth after a successful Series A funding. The goal was to highlight its expanded vision, credibility, and innovation while appealing to investors, partners, and customers. The design team was tasked with creating a standout site that set the company apart from typical tech firms, emphasizing its foundation in research and science.
The challenge was to create an engaging, fully responsive website that communicated the company's core values, maintained its clean, clinical aesthetic, and used visuals that explained the technology in a clear and accessible way.
Wireframes
The website's navigation had to be easy to navigate and was initially split into
Style & Design
We chose a distinct style and branding for the microsite to create a fresh, engaging experience that highlights the importance of the Surgical Safety Checklist. Stepping away from the company’s usual branding allowed us to focus on the checklist’s global impact, making the content more approachable and memorable for users.
Inspired by hand-drawn pencil illustrations in storybooks, we chose a similar style for the microsite to create a storytelling atmosphere. This approach adds a personal, creative touch that enhances the narrative, making the Surgical Safety Checklist feel more approachable and engaging for users.
